— Paid Search
Google isn't a billboard.
It's the world's biggest checkout line.
Paid search is the only channel where buyers tell you exactly what they're trying to buy. We build campaigns that show up at that moment, earn the click, and turn it into revenue.
Get Your Free Paid Search Audit.
Why Most Paid Search Accounts Overspend
Paid search is the most measurable channel in marketing. You know what people searched, what they clicked, what they paid, and what they did next. There's no excuse for not knowing whether it's working.
Structure is where the money goes missing.
Heard This One Before?
If it sounds like autopilot, it usually spends like autopilot.
"Just increase the budget. That'll fix it."
—
"It's all about getting more traffic."
—
"The algorithm needs a few months to fully optimize."
What Happened.
Why It Worked.
How We Can Help
If paid search is the engine, these are the parts that make it run.
Ad Copy That Earns the Click
Search ads are a few short lines competing against four other ads on the same screen. Generic copy gets ignored. We write ads that match the exact intent of the query, speak to the offer the buyer is comparing, and give them a reason to click yours instead of the one above it.
Keyword Architecture
Most accounts we inherit have a few hundred keywords doing nothing and a few dozen quietly producing all the revenue. We build tight ad groups around buyer intent, ruthlessly negative-match the noise, and structure the account so every dollar can be traced back to the search that produced it.
Tracking & Conversion Setup
If you can't tell which keyword produced which sale, you can't optimize. We set up proper conversion tracking, GA4, offline conversion imports for sales-cycle businesses, and clean attribution across the full funnel. A lot of accounts we audit are tracking incorrectly and don't know it.
Landing Page Strategy
A perfect campaign pointed at a weak page is wasted spend. We map every campaign to a landing page that matches the search intent, loads fast, and pushes toward one clear action. If the page can't convert, we'll flag it before we launch.
Reporting That Means Something
We report at the level you make decisions. Cost per customer by keyword theme, the exact search terms producing revenue, and the spend that went somewhere it shouldn't have. Impressions and click-through rate show up when they explain something, not as the headline.
Bid & Budget Management
We manage bids around what a conversion is worth, not what Google's automated bidder defaults to. We watch impression share, search lost budget, and average position daily, and shift spend toward what's producing.
whs
mighty
dr-rj
nr
mauby
adf
tf
SF
Ideal
Ten-one
Their Words,
Not Ours
From the clients we've done the work for.
"Nick's crew got our new bike lines launched, and they didn't just throw traffic at us, they sold bikes, the expensive ones, not the entry models. They understood that a higher-priced product has to be sold differently."
"It's so hard to find a good ads guru. Everyone claims they're great at it and almost no one I've hired ends up doing much. Nick is different. He took charge from day one, reworked what we were running, and the sales started coming in. He also kept pushing us on the creative, telling us what to change to convert better, which most people in this space don't even bother to do."
"Nick has been so great to work with! When you run your own brand there are a hundred little things pulling at you, and he took the whole marketing side off my plate. My emails, ads, and landing pages finally feel like they're working together. I'm an artist, so I care that my marketing looks good, but Nick made sure it also brought in real sales. That was the part I could never quite crack on my own."
"Every single agency we talked to wanted us throwing money at ads immediately. Nick was the only one who stopped, looked at the business, and told us to wait. Our emails needed to be set up to catch that traffic first, and he didn't want us wasting budget before that was fixed. His team rebuilt all our Klaviyo flows from scratch and got our promo emails bringing in sales regularly. We didn't even start ads until the emails and Shopify site were in better shape, and by then our daily sales were already up almost 20% from the email work they'd done. He could have taken our ad budget on day one. He didn't, and I won't forget it."
"I can't imagine running this business without Nick at this point. I still wonder what I was doing all those years before him. He's got our Facebook ads, email, and audiences tuned so well that we're paying 83% less per lead than the industry average and almost 90% less than we used to. We'd been stuck at the same ceiling for a couple of years and I'd kind of accepted it. Turns out we just needed the right person."
"The ads and emails Nick set up have been such a game changer for me!! Leads are booking in faster than I can even keep up with now, and the best part is I'm not the one buried in all the follow up anymore. I get to spend my days doing makeup again instead of glued to my phone running the backend."
Ask These Questions
-No Matter Who You Hire
These are the questions we'd ask before hiring anyone to run our own search budget.
What kind of budget do I need to get results?
Your industry, your competition, and what a customer is worth to you set the number. The minimum that matters is enough to generate consistent conversion data: at least 30 to 50 conversions per month so the platform has something to optimize against. If your customer acquisition cost is $200 and you're spending $500 a month, you're not running paid search, you're sampling it. We'll size budget to your margins and tell you up front if the math doesn't work.
How long until we see results on Google Ads?
Some wins are immediate: cutting wasted spend, fixing broken tracking, killing keywords that don't convert. Those show up in week one. Structural gains (better cost per acquisition, scaling without efficiency dropping) usually land in the 60 to 90 day window. You'll see what's happening the whole way, not just at the end.
Which platforms do you run paid search on?
Google is the priority for almost every account. Bing is worth running for B2B and older demographics, often at lower cost per click. We also run Shopping, YouTube, and Display when they fit the offer. Every platform we run is there because it produces.
How do I know if clicks are turning into customers?
Conversion tracking, end to end. We track form submissions, calls, purchases, and (for businesses with longer sales cycles) the actual closed-won revenue tied back to the keyword that produced it. Reports show cost per lead and cost per customer, not just cost per click. If you can't see that level of detail today, that's the first thing we fix.
Can paid search work for a small business, or is it only for the big spenders?
Paid search works at almost any budget if the structure is right. Small businesses often have an advantage because they can target tightly and avoid the wasted spend big advertisers tolerate. The trap is trying to cover too many keywords with too little budget. Pick a narrow set of high-intent searches, win those, then expand.
What makes your paid search management different from other agencies?
Will you handle landing pages and tracking setup, or is that on me?
Both. We'll either build and test landing pages ourselves or work with your team to make sure they're aligned with the campaigns. Tracking setup we handle in every engagement: conversion tracking, GA4, offline conversion imports, attribution. If we can't measure it, we won't promise to manage it.
How do you prevent wasted spend on irrelevant clicks?
Aggressive negative keyword management, tight match types, daily search term review in the early weeks, and ad copy that filters out wrong-fit clicks before they happen. We'd rather have 100 clicks from buyers than 1,000 from people who were never going to convert.
Our Process
Channels We Run
Google is a priority for almost every account. These are the other surfaces we run when the numbers justify the spend.
Paid Search
Show up at the top when someone is already searching for what you sell, on Google and Bing.
Sponsored Shopping
Put your product, price, and image straight into the results, in front of buyers comparing their options right now.
YouTube Advertising
Reach buyers with video earlier in the decision, before they're typing your category into Google.
Display Ads
Low-cost reach across the sites your buyers already visit, used to stay visible while they're still deciding.
Remarketing Strategy
Bring back the people who visited and didn't buy, with ads aimed only at the ones still worth another touch.
Programmatic Advertising
Automated buying across ad exchanges to extend reach once we know exactly what's converting.
Someone Is Searching for What You Sell Right Now.
The Question Is Who They Find.
