Data & Analytics
Real results from focused strategy and solid execution.
Most brands price server-side GTM off the free provisioning tier, then get surprised by the production bill. Here is what three Cloud Run instances actually cover, which server-side delivery your Shopify admin already offers at no cost, and the four problems a tagging server will never solve.
Conversion rate says how often people buy, not what each visit is worth. How revenue per session finds the problems your other metrics hide.
Command your cross-channel reporting in Looker Studio
ROAS can rise while profit falls. How to wire marketing KPIs to contribution margin, reconcile attribution to the P&L, and build a profit-first dashboard.
Real-time data is a tactic, not a strategy. How to match freshness to decision cadence, use latency deliberately, and pay for speed only where it pays.
If you buy clicks online and close offline, Google Ads is optimizing blind. The definitions, CRM loop, import discipline, and values that fix it.
Dashboards fail on layout, not charts. How to design for the scan: a benchmarked KPI row, fixed regions, one chart grammar, and defaults that answer first.
Growth is visible in the data weeks before it’s visible in revenue. How to log anomalies, build a leading-indicator dashboard, and act on real signal.
Revenue, profit, and pipeline, reviewed weekly with predefined triggers. How to build a ten-minute dashboard that catches problems while fixes are cheap.
