Email & SMS
Real results from focused strategy and solid execution.
When list growth runs on paid traffic, ROAS usually drops for reasons that have nothing to do with the list. We break down the lead campaigns, popup timing, welcome flows, and attribution gaps behind the slide, and the blended numbers that show whether subscribers are paying for themselves.
Quiet hours run on your subscriber’s clock, consent needs a record you can produce, and opt-outs have a ten business day deadline. A working breakdown of the three rules behind most SMS demand letters, plus the audit that catches your exposure first.
Replatforming gets scoped as a design and dev project, and the marketing systems break at cutover. Here is what actually costs revenue during a Shopify migration, from redirect constraints to the customer fields that never import, and the order to fix them in.
Ten percent off is the least-tested line on most Shopify popups. This post covers the alternatives worth running (free shipping, dollar-off with a minimum, gift with purchase, access, information), how to judge them on revenue instead of submit rate, and the three places offer tests break.
Most migrations move the list fine and lose the flow revenue anyway. We break down the order Klaviyo’s own documentation implies, from the store integration through suppression uploads, flow cutover, and domain warming, so the switch costs you a week of work instead of a quarter of triggered revenue.
Sending every campaign to the full list quietly erodes inbox placement for your best customers. Here is the order we use to fix it in Klaviyo, from the engaged segment through tiered cadence, sunset flows, and suppression, before any VIP or category segment gets built.
Sending every campaign to your whole list quietly erodes placement for the buyers who want your email. Here are the engaged and unengaged segment definitions Klaviyo publishes, where to apply each one, and how to read your reporting once send volume drops.
Every Klaviyo flow depends on one specific Shopify data feed, and most underperforming flows trace back to the feed rather than the copy. Here is the map. What syncs and when, which events only fire for identified visitors, and the quirks that skip or double-send your customers.
The order confirmation is the most-read email you send and usually the laziest. What post-purchase emails should do, with copy examples that do it.
