Email & SMS
Real results from focused strategy and solid execution.
Every Klaviyo flow depends on one specific Shopify data feed, and most underperforming flows trace back to the feed rather than the copy. Here is the map. What syncs and when, which events only fire for identified visitors, and the quirks that skip or double-send your customers.
The order confirmation is the most-read email you send and usually the laziest. What post-purchase emails should do, with copy examples that do it.
List decay is inevitable, but most brands accelerate it by training subscribers to stop caring. The content, segmentation, and suppression fix.
Flows generate half of email revenue on autopilot, and most businesses barely have them. The five automations, campaign cadence, and hygiene that pay.
Domain reputation is the star, engagement is the scorecard, authentication is assumed. The full email deliverability playbook, from DMARC to sunsetting.
The Mailchimp-Shopify integration is an intent sync, not a contact sync. Setup, behavioral automation, segmentation, and revenue tracking done right.
List hygiene decides deliverability. How to build a Make.com workflow that validates, re-engages, and cleans your email list automatically.
Two-way SMS outconverts the megaphone approach. The Postscript framework: intent-based triggers, reply branches, copy that earns answers, honest measurement.
Mailchimp Send Time Optimization still works, but open data doesn’t. How to handle Apple MPP, feed STO clean signal, and judge timing by revenue.
