Paid Social
Real results from focused strategy and solid execution.
Most Shopify brands overbuild Pinterest before the platform has enough signal to learn. This post lays out the lean starting structure we use, how to choose between manual and Performance+ campaigns, where product groups belong, and when retargeting deserves its own budget.
Most brands run creator videos through their own Meta identity and lose the context that made the content persuasive. This post explains how partnership ads bring the Spark Ads operating model to Meta, how to secure permissions, and how to test creator identity as a performance variable.
Most dynamic product ad advice assumes a thousand SKUs. With nine, the format’s value moves from product selection to automated upkeep, and the setup changes with it. Here is how small catalogs should handle the feed, retargeting, product sets, and the prospecting decision.
Meta took delivery, placements, and formats. It did not take the feed, the product set, the enhancement toggles, or the match rate, and those four inputs now decide more than the old settings ever did. A working order for auditing each one, from catalog row to Commerce Manager.
New Meta campaigns launch with AI enhancements switched on, rewriting text pairings, expanding images, adding music you never chose. Some of them help, and some rewrite what your brand says. Here’s how to inventory every toggle, sort them by risk, and set an allow list your whole team launches against.
Every catalog ad impression is assembled from feed fields nobody has reviewed since the store launched. Titles built for SEO, cropped packshots, mismatched pixel IDs, stale availability, and one lazy product set. Here’s the feed audit that decides whether Advantage+ catalog ads earn their budget.
Most Pinterest budgets get planned with a Meta playbook and shut off six weeks later. Pinterest runs on keywords, seasonal query curves, and slow purchase cycles. Here’s how to structure, time, create for, and measure the channel with search logic, and why the same budget performs differently when you do.
The same six mistakes burn budget in almost every Meta account we audit. Wrong conversion events, fragmented structure, dead pixels, and the fixes.
Porting your Meta playbook to TikTok is why it’s underperforming. The content, hooks, watch-time algorithm, Spark Ads, and budget math that actually work.
