— Email Marketing
Email should be 30% of your revenue.
We build email programs that drive up your revenue without torching your sender reputation or burning out your list.
Get Your Free Email Marketing Audit.
Why Most Emails Underperform
Email still delivers the highest ROI of any digital channel. For a well-run ecommerce brand, it accounts for 30% or more of total revenue. For most businesses we audit, it's closer to 10%.
The gap is execution.
Generic blasts, half-built flows, no segmentation, and lists full of dead weight that quietly drags deliverability down across every send. Every one of those is fixable.
How We Can Help
We plan it, build it, and improve it week after week. Here's what that looks like in practice.
Email Funnel Strategy
We map the full subscriber journey from first opt-in to repeat purchase. Every flow has a job. Every campaign has a reason to exist. Every segment has a plan.
Copywriting & Design
We've tested thousands of subject lines and email layouts across hundreds of accounts. We know what drives opens, what drives clicks, and what drives unsubscribes.
We write and design with that data behind every decision.
Automation Setup
Welcome flows, abandoned cart, post-purchase, win-back, browse abandonment, replenishment. We build the automations that should be running in the background of every account, and we build them to match how your buyers decide.
ESP Guidance
Klaviyo, Mailchimp, ActiveCampaign, HubSpot, Customer.io. We've built programs on all of them.
If you're on the wrong platform for your business, we'll tell you. If you're on the right one but using 20% of it, we'll fix that too.
List Health & Segmentation
Clean lists deliver. Dirty lists end up in spam. We prune inactive subscribers, segment by behavior and lifecycle stage, and make sure every send lands in the primary inbox.
Insights & Reporting
Reports split flow revenue from campaign revenue, so you always know what the automated machine earned versus what that month's sends produced. Behind that sits revenue per subscriber, list growth against churn, and where deliverability is trending.
Victory laps are reserved for emails that sold something.
We don't send emails.
We build an owned revenue channel.
We treat email as the highest-margin channel in your business, because that's what it is. Every subscriber is an asset you already paid to acquire. Every send is a chance to drive margin without paying a platform for the privilege. Every flow is a compounding system that keeps producing long after it's built.
That means we care about deliverability before open rates, revenue per subscriber before list size, and the lifetime value of a segment before the click rate on a single campaign.
What Happened.
Why It Worked.
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Their Words,
Not Ours
Here’s what our clients have said about working with us.
"Every single agency we talked to wanted us throwing money at ads immediately. Nick was the only one who stopped, looked at the business, and told us to wait. Our emails needed to be set up to catch that traffic first, and he didn't want us wasting budget before that was fixed. His team rebuilt all our Klaviyo flows from scratch and got our promo emails bringing in sales regularly. We didn't even start ads until the emails and Shopify site were in better shape, and by then our daily sales were already up almost 20% from the email work they'd done. He could have taken our ad budget on day one. He didn't, and I won't forget it."
"The team we had before built our email setup so badly that barely any of our emails were even making it to inboxes. I just needed someone to get in there and untangle the mess, and they did. They've handled some big ugly migrations for me since then too. They've made my whole job so much easier. 10/10, and I've already referred them."
"Nick has been so great to work with! When you run your own brand there are a hundred little things pulling at you, and he took the whole marketing side off my plate. My emails, ads, and landing pages finally feel like they're working together. I'm an artist, so I care that my marketing looks good, but Nick made sure it also brought in real sales. That was the part I could never quite crack on my own."
"The ads and emails Nick set up have been such a game changer for me!! Leads are booking in faster than I can even keep up with now, and the best part is I'm not the one buried in all the follow up anymore. I get to spend my days doing makeup again instead of glued to my phone running the backend."
"I can't imagine running this business without Nick at this point. I still wonder what I was doing all those years before him. He's got our Facebook ads, email, and audiences tuned so well that we're paying 83% less per lead than the industry average and almost 90% less than we used to. We'd been stuck at the same ceiling for a couple of years and I'd kind of accepted it. Turns out we just needed the right person."
Heard This One Before?
Bad email advice never looks expensive up front. It bills you in deliverability first and revenue second.
"More emails = more money. If you're not blasting daily, you're leaving sales on the table."
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"Open rates don't matter as long as lots of people see your emails."
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"Hide the unsubscribe link so your list looks bigger."
Our Process
Ask These Questions
—No Matter Who You Hire
These are the questions we’d ask if we were in your shoes.
Can email still work if my list is tiny?
Yes. Smaller, engaged lists almost always outperform larger, unsegmented ones. What matters is how you communicate and how effectively you move subscribers toward action. A list of 2,000 engaged buyers can out-earn a list of 50,000 dead names. We'd rather build you the first one than help you send to the second.
Will this work for my business, or is it too niche?
Email works for almost every business that has customers. B2B, DTC, SaaS, service, retail, ecommerce. The playbook changes by industry, but the underlying principle (own your audience, communicate well, drive margin) is universal. If email genuinely isn't the right channel for your business, we'll tell you on the strategy call and save you the retainer.
Can you work with our current ESP, or help us move to something better?
Both. We've built programs on Klaviyo, Mailchimp, ActiveCampaign, HubSpot, Customer.io, and more. If your current platform fits your business, we'll work with it. If it's actively holding you back, we'll show you the math on switching and handle the migration if you decide to move.
I’ve already built automations. Can you make them perform?
Usually. Most automations we inherit are built correctly at the technical level but structured poorly at the strategy level. Wrong triggers, wrong segments, wrong messaging for the buyer's stage. We rebuild around how your customers decide, and performance usually improves within the first month.
Do you write the emails too, or just tweak what we send?
We write, design, and build. Most of our engagements are end to end: we own the strategy, the copy, the design, the build, and the optimization. If you have in-house resources and want us in a more advisory role, we can structure it that way. Either works, as long as someone is doing the work well.
Can you fix our list, or is it beyond saving?
Almost always fixable. We prune inactive subscribers, re-engage dormant ones, and rebuild segmentation so you're sending the right message to the right people. A "dead" list is usually just a mis-segmented list. That said, if we look at your data and think the best move is a clean restart, we'll tell you.
Do you stick around, or disappear like every freelancer we’ve regretted hiring?
Our average engagement is 14+ months. Email compounds over time, and the real gains (better segmentation, smarter automations, higher revenue per subscriber) happen in months three through twelve. We're built for the long arc, not the launch photo.
How often are we emailing, and what’s too much?
Your business, your offer, and your audience decide that, not a rule of thumb. DTC brands often send 3 to 5 campaigns per week on top of flows. B2B services might send 1 to 2 per month. The right answer isn't a number, it's whatever frequency drives revenue without burning your list. We test into it, watch the signals, and adjust.
Email Is a Full-Time Job.
Yours is running the business.
