Retargeting frequency has a decay curve. The recency tiers, caps, cool-off rules, and budget math that keep remarketing converting instead of annoying. (151 characters)
Retargeting Frequency: How Much Is Too Much
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Retargeting
Real results from focused strategy and solid execution.
Retargeting frequency has a decay curve. The recency tiers, caps, cool-off rules, and budget math that keep remarketing converting instead of annoying. (151 characters)