— Paid Social Ads
You Don't Have an Agency.
You Have a Subscription.
Your agency stopped working the account months ago and kept billing anyway. The creative's stale, nothing new has been tested, and performance has been slipping the whole time. We take accounts like this and make them earn their budget again. If you just recognized your own account, we should talk.
Get Your Free Paid Social Audit.
Paid Social Shouldn't Feel Like a Mystery Bill
Meta, TikTok, LinkedIn, Instagram. Four platforms, billions of daily users, and the fastest path to new customers your business has. The catch?
Without a clear strategy, you’re burning cash and calling it marketing.
That's where we come in. We find where the account is leaking, fix the structure, and turn spend into a system that produces.
How We Can Help
We plan it, launch it, and improve it week after week. Here's what that looks like in practice.
Customer Journey Mapping
We map the path from scroll to sale so every ad, audience, and landing page is pulling in the same direction.
Every campaign gets a destination built to convert it, or it doesn't launch.
Ad Creative & Copy
Scroll-stopping ads are engineered.
Our team writes, designs, and tests creative against real purchase data, not vibes.
Tracking & Data Setup
We wire up clean tracking (pixels, conversions, events, server-side signals) so every click and dollar has a trail you can trust.
Testing & Optimization
Campaigns aren't crockpots. They need hands-on testing, constant trimming, and sharp adjustments.
We treat every campaign like a live P&L, because that's what it is.
Audience Building & Retargeting
We segment by buyer intent, lifecycle stage, and past behavior, then retarget with ads that feel like they were written for the exact person seeing them.
Insights & Reporting
Creative-level CPA, spend by audience, and early warning on ads that are wearing out. You'll know what's scaling, what's dying, and what enters testing next week.
If a report can't answer whether the account made money, it isn't finished.
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Their Words,
Not Ours
From the clients we've done the work for.
"Nick's a great communicator and did exactly what we asked of him. He cleaned up our Facebook ad strategy and gave us real reporting, the kind that tells you what's working and what isn't. We'd been in the dark and he came in and lit up the road ahead for us. He knows what needs to get done and he does it on time. A standup gentleman and very, very skilled."
Featured on Shark Tank
"We brought Nick into an enterprise account that had stalled and couldn't scale. Facebook's platform changes had thrown everything off and we needed someone to come in and put some structure back fast. He did that. Worked through the updates, got the campaigns stable, got us profitable again. We were doing about $200k a month when he started and eventually cleared $750k. He doesn't oversell himself, which in this business I've come to appreciate."
"Nick and his team know the Facebook platform inside and out. They built us campaigns that pull straight from our live listings, so our ads always show the right homes as they come on and off the market. At the time, I hadn't seen a single competitor doing anything close to that. The results have far exceeded what we expected, and our numbers have only climbed the longer we've worked together. They're the first call I make for anything like this."
"It's so hard to find a good ads guru. Everyone claims they're great at it and almost no one I've hired ends up doing much. Nick is different. He took charge from day one, reworked what we were running, and the sales started coming in. He also kept pushing us on the creative, telling us what to change to convert better, which most people in this space don't even bother to do."
"We had all this footage from our beauty courses just sitting and we could not figure out how to use it in our ads, so it did nothing for the longest time. Nick's idea was to pull quick little tutorial bits out of each course and run those instead. It worked so well, people started enrolling so much faster! We loved them so much we started calling them our 'Teaser Tutorials,' and now they're on all our course pages too."
"I can't imagine running this business without Nick at this point. I still wonder what I was doing all those years before him. He's got our Facebook ads, email, and audiences tuned so well that we're paying 83% less per lead than the industry average and almost 90% less than we used to. We'd been stuck at the same ceiling for a couple of years and I'd kind of accepted it. Turns out we just needed the right person."
"Nick helped us with growth hacking and our Facebook and TikTok ads. Sharp, fast, knew the space."
"The ads and emails Nick set up have been such a game changer for me!! Leads are booking in faster than I can even keep up with now, and the best part is I'm not the one buried in all the follow up anymore. I get to spend my days doing makeup again instead of glued to my phone running the backend."
"Every single agency we talked to wanted us throwing money at ads immediately. Nick was the only one who stopped, looked at the business, and told us to wait. Our emails needed to be set up to catch that traffic first, and he didn't want us wasting budget before that was fixed. His team rebuilt all our Klaviyo flows from scratch and got our promo emails bringing in sales regularly. We didn't even start ads until the emails and Shopify site were in better shape, and by then our daily sales were already up almost 20% from the email work they'd done. He could have taken our ad budget on day one. He didn't, and I won't forget it."
"Nick's crew got our new bike lines launched, and they didn't just throw traffic at us, they sold bikes, the expensive ones, not the entry models. They understood that a higher-priced product has to be sold differently."
"Nick has been so great to work with! When you run your own brand there are a hundred little things pulling at you, and he took the whole marketing side off my plate. My emails, ads, and landing pages finally feel like they're working together. I'm an artist, so I care that my marketing looks good, but Nick made sure it also brought in real sales. That was the part I could never quite crack on my own."
"Nick helped us with a real range of work, redesigning our website, getting our Facebook and LinkedIn ads launched, and managing a lot of our content and promotions. What stood out to me was his work ethic and his attention to detail. He laid out his recommendations in a way that was easy to follow, even for those of us without a marketing background, and got us right where we needed to be."
Heard This One Before?
Every one of these lines translates the same way. Keep paying, stop asking.
“You just need to spend more to get more results.”
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“It takes at least 3–6 months before you’ll see anything.”
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“Look at all the clicks you’re getting. That's how you know it’s working.”
What Happened.
Why It Worked.
Our Process
Ask These Questions
-No Matter Who You Hire
These are the questions we'd ask before handing anyone an ad budget.
How much budget do we need to get meaningful results?
Enough to learn fast without lighting money on fire.
Plan for a test budget that can drive 50 to 100 real conversion events per month (purchases or qualified leads).
For many businesses, that's a few thousand dollars to start. We size spend to your price point, margins, and goals.
How long until we see results?
Paid social moves in testing rounds, not calendar months. Round one is usually cleanup. Fixing the tracking gaps that were starving the algorithm, pulling budget off ad sets stuck in learning, and cutting the creative that was burning budget without converting. That work shows in the account inside two weeks. The bigger gains come after, as each creative round builds on the last and the platform gets cleaner data to work with.
Plan on 60 to 90 days for CPA and ROAS to settle at their new level, and expect to see every test, cut, and scale decision as we make it, not in a quarterly recap.
Which platforms should we use? Meta, TikTok, LinkedIn, something else?
Wherever your buyers already are. That's the whole answer, and it's different for every business.
B2B services usually lean LinkedIn and Meta. DTC and ecommerce usually lean Meta and TikTok.
We don't pick platforms based on what's trending. We pick based on where your customers spend time and where the ad unit fits your offer.
Do we need tons of new creative to make this work?
You need the right creative, tested fast. That usually means 3 to 5 fresh concepts per month, not 30. We'd rather test five things deliberately than throw 30 at the wall and call it a strategy.
Our site and landing pages aren't perfect. Will that kill performance?
It'll cap performance. A clean campaign pointed at a weak page still underperforms a solid campaign pointed at a good page. We'll flag page-level issues during the audit and either recommend fixes on your end or handle them ourselves. Either way, we're not going to pretend the page doesn't matter.
Can you track this accurately with all the privacy changes?
Yes, but it takes real work. We set up Conversions API, server-side tracking, and proper UTM structure to recover the signal that iOS and privacy updates took away. A lot of accounts we see are still relying on pixel-only tracking and significantly under-reporting. Fixing that is often the single biggest early win.
Which metrics matter?
CPA, ROAS, conversion rate, and cost per qualified lead. Those are the ones tied to revenue or pipeline. Impressions, CTR, and engagement are diagnostic signals, useful for troubleshooting but not the scoreboard.
What happens when a winning ad stops winning?
Every winning ad dies eventually. The job is catching it early. We track frequency, CPA trend, and how much of the audience has already seen the ad, so fatigue shows up in the numbers before it shows up in your revenue. When a top performer starts slipping, the next iteration is usually tested and waiting to take its budget. That's why we keep the creative pipeline running even when the account looks healthy. The next winner has to exist before the current one quits.
Campaigns That Earn Their Budget.
Send us your account. We'll tell you what's earning and what's coasting.
