— Paid Search
Paid Search that Doesn’t Waste Your Money
People are already looking. Our job is to show up, earn the click, and turn it into revenue. We build and tune PPC so you stop paying for curiosity and start paying for results.
Get Your Free Paid Search Audit.
Why Paid Search Matters
Google isn’t a billboard — it’s the world’s biggest checkout line. Paid search gets you to the front.
The problem?
Most campaigns bleed cash.
Heard This One Before?
If it sounds like autopilot, it usually spends like autopilot.
"Just increase the budget — that’ll fix it."
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"It’s all about getting more traffic."
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"The algorithm needs a few months to fully optimize."
What You Get With Paid Search
If paid search is the engine, these are the parts that make it run.
Qualified Traffic, Not Click Junk
Ads built to attract buyers, not tire-kickers.
Lower Cost Per Customer
Tighter targeting and constant optimization keep costs in check.
Search + Shopping + Display Coverage
Show up where your customers are ready to spend.
Landing Pages That Convert
No leaky funnels — clicks land on pages designed to sell.
Clear ROI Reporting
Know exactly where every dollar goes and what it returns.
Always-On Optimization
We test, refine, and scale so performance gets better over time.
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Their Words,
Not Ours
We’ve had the chance to work with some truly great teams. Here’s what they’ve shared about working with us.
“Nick and Tailored Edge did a great job helping us launch our new bike lines. They didn’t just bring us traffic — they helped us actually sell bikes, and not cheap ones either. Nick understood what we needed, made smart tweaks along the way, and got us real results.”
“It’s so hard to find a good digital ads guru. Everyone says they’re great at it, and very few that I’ve hired end up doing much. Nick is different. From day one, he took charge, optimized what we were doing, and sales started coming in. He also provided valuable feedback on changes we should make to our creatives for better conversion.”
“Nick and the team at Tailored Edge helped us with everything — redesigning our website, getting our Facebook and LinkedIn ads up and running, managing all the content, keeping the promotions moving. I really appreciated how hard they worked and how easy they made it for us to understand what needed to happen. We got where we needed to go because of their help.”
“I can’t imagine my business without Tailored Edge Marketing, and I still wonder what I was doing all those years before they became part of my team! They took us to the next level after being stuck at a standstill for several years. With all their hard work, input, and feedback, I finally feel like my business is reliable and stable again. We now have targeted leads coming into our business every day, getting to know what we offer, and converting into paying clients. Thank you, Nick!”
“The automations and systems Nick set up for my business have been a total game-changer. My customer acquisition and retention have grown like crazy since I started working with him and his team. It’s saved me so much time, and the headache of trying to do everything manually. Now I get to stay focused on what I’m good at, and Tailored Edge keeps everything running smooth behind the scenes.”
Ask These Questions
—No Matter Who You Hire
These are the questions we’d ask if we were in your shoes—because a strong paid search strategy starts with the right conversations.
What kind of budget do I need to get results?
There’s no one-size number. The right budget depends on your industry, competition, and goals. That said, if you’re spending less than what it costs to acquire even a single customer, it won’t move the needle. We’ll help you find a budget that actually gives Google enough to work with — and makes sense for your margins.
How long until we see results on Google Ads?
You’ll see traffic right away — but results worth paying for come from testing and tightening. We use the first weeks to find what works, cut what doesn’t, and scale fast. Most clients start seeing meaningful ROI within the first 30–60 days.
Which platforms do you run paid search on?
We primarily run on Google Ads — search, shopping, display, and YouTube — since that’s where the lion’s share of intent lives. But if your market calls for it, we also manage Microsoft Ads (Bing) and other search partners. The strategy drives the platform, not the other way around.
How do I know if clicks are turning into actual customers?
We don’t stop at clicks. Every campaign is tied to real outcomes: leads, calls, sales. You’ll see clear reporting that shows where money went, what it produced, and what we’re doing to drive it further.
Can paid search work for a small business, or is it only for the big spenders?
Paid search works as long as you have a clear offer and a real customer base searching for it. We’ve helped both small and mid-sized businesses grow with smart targeting and efficient spend. It’s less about budget size and more about running campaigns that don’t waste it.
What makes your paid search management different from other agencies?
Most agencies sell you clicks and hide behind reports. We build campaigns around your business goals, not a formula. That means tighter keywords, sharper ads, landing pages that convert, and constant optimization. In short: no rinse-and-repeat playbooks, no padded budgets, no mystery metrics.
Will you handle landing pages and tracking setup, or is that on me?
We set everything up — tracking, pixels, landing pages — so you’re not pouring traffic into a dead end. If you already have assets, we’ll improve them; if not, we’ll build what you need.
How do you prevent wasted spend on irrelevant clicks?
We cut waste before it drains your budget. That means building with the right match types, layering in negative keywords from day one, and tightening targeting as the data rolls in. We also use custom rules and scripts to spot junk traffic early, pause underperforming terms, and keep bids where they actually drive revenue. In short — we don’t let Google’s automation spend your money blindly; we put it on a leash.
Our Process
Strategy Call
We kick things off with a quick call to get clear on your goals, audience, and where paid search fits in. No pitches—just a focused conversation to map out what actually moves the needle.
Audit & Plan
We dig into your past campaigns, competition, and target audience. Then we build a game plan that makes sense for your business and your budget.
Build & Setup
We don’t just hand you a plan and wish you luck—we actually build the thing. That means writing the copy, designing ads, setting up tracking, creating audiences, and building campaigns. We handle the tech so nothing slips through the cracks—and you launch with confidence, not crossed fingers.
Launch & Test
We put your ads on the field, track how they perform, and bench anything that doesn’t convert.
Optimize & Expand
ROI isn’t a ceiling—it’s a snowball that keeps gaining speed. Now that the engine’s running, we fine-tune for growth. We test new angles, retire weak links, and double down on what’s driving results—so your ads keep improving with every launch.
Available Channels
Like a chain of horses pulling the same wagon, each channel works together to create a unified strategy to drive ROI for your business.
Paid Search
Stay at the top of the search results for Google, Bing, Yahoo, and more.
Sponsored Shopping
Showcase the right products to the right audience on the most effective platforms.
YouTube Advertising
Utilize the millions of viewers and videos on YouTube to strategically place your brand in front of relevant audiences.
Display Ads
Increase your brand awareness by meeting your audience in the places they visit online.
Remarketing Strategy
Turn interested prospects into paying customers by staying front of mind and driving action.
Programmatic Advertising
Leverage automation and marketing software to create a seamless and scaleable journey for your customers.
Paid Search Tips
Your Next Customer is Waiting.
—Let’s Go Get Them.
