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Actionable advice, strategy breakdowns, and tough-love marketing tips—without the agency buzz words.
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TikTok didn’t just join the paid social conversation—it rewrote the rules. What started as a platform for dance trends and chaotic humor is now one of the most powerful advertising channels available, especially for brands willing to rethink how targeting actually...
Integrating Mailchimp with Shopify should be a growth unlock—not just a technical checkbox. When done well, the connection powers smarter email automation, cleaner segmentation, and campaigns that actually reflect customer behavior. When done poorly, it creates...
Shipping notifications are one of the most overlooked parts of the customer experience—and one of the easiest to improve. Customers don’t just want their orders delivered quickly. They want to know what’s happening without having to ask. When updates are late,...
Most landing pages are judged by one thing: did the user convert or not? That binary view misses a lot of valuable information. Micro-conversions—the small actions users take before a primary conversion—offer critical insight into how people actually move through your...
LinkedIn ads have a reputation for being expensive—and honestly, that reputation is earned. But high costs don’t automatically mean low ROI. More often, poor performance comes down to how budgets are allocated, not the platform itself. When LinkedIn ads underperform,...
Email list cleaning is one of those unglamorous jobs that quietly decides whether your campaigns land in inboxes or wander off into spam purgatory. Over time, every list collects baggage: inactive subscribers, invalid addresses, repeat bounces, and the occasional spam...
Google Ads Lead Form Extensions promise something every advertiser wants: more leads with less friction. No landing page. No load time. No extra clicks. Just a form baked directly into the ad. When they work, they work well. When they don’t, you’re left with a pile of...
If your Facebook ads suddenly stop performing, creative fatigue is usually the culprit. Not bad targeting. Not a broken pixel. Not a mysterious algorithm update. Just tired creative. Understanding how creative fatigue works—and how to stay ahead of it—is one of the...
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