by Paul | Mar 1, 2025 | Email & SMS
Your email is competing for attention in a crowded inbox—so how do you make sure it gets opened, read, and acted upon? The secret lies in crafting compelling subject lines, optimizing preheader text, delivering clear and engaging messages, and using strong calls to action (CTAs).
From personalization and mobile optimization to A/B testing and accessibility, this guide covers the essential strategies to help you boost open rates, drive engagement, and maximize conversions.
Want to make your email marketing more effective? Read on for expert insights!
by Tailored Edge Marketing | Feb 29, 2024 | Email & SMS
Discover the power of email segmentation with our comprehensive guide. Learn how to effectively segment your email list for enhanced customer engagement and personalized communication.
by Paul | Jan 2, 2024 | Email & SMS
Struggling to get your emails opened? With crowded inboxes and endless spam, a compelling subject line is the key to grabbing attention and boosting open rates.
From keeping it short and action-oriented to adding personalization, creating urgency, and using numbers, this guide covers the best strategies for crafting subject lines that drive engagement.
Want to optimize your email marketing strategy and improve your open rates? Discover the secrets to writing subject lines that get clicks!
by Tailored Edge Marketing | Dec 6, 2023 | Email & SMS
Unlock the secrets to creating email newsletters that captivate and convert with our guide to Email Marketing Mastery. Learn how to engage your audience effectively with our expert insights.
by Paul | Nov 9, 2023 | Email & SMS, Instagram Ads, Paid Social
Both email marketing and social media advertising are powerful digital marketing strategies, but which one is the best fit for your business? Email marketing offers personalization, cost-effectiveness, and measurable results, while social media ads provide wider audience reach, visual engagement, and creative flexibility.
So, which should you choose? The answer depends on your goals—but a combination of both can maximize your reach and engagement.
Dive into this guide to discover the pros and cons of each strategy and find the best approach for your business!
by Paul | Oct 15, 2023 | Email & SMS
Email marketing remains one of the most effective digital marketing tools, but success depends on doing it right. Segmenting your list, personalizing content, crafting compelling subject lines, and optimizing for mobile can help boost engagement and conversions.
At the same time, avoid common mistakes like spamming subscribers, sending irrelevant content, and ignoring analytics—these can hurt your brand’s reputation and effectiveness.
Want to create high-converting email campaigns? Follow these essential dos and don’ts to maximize your email marketing success!
