— Paid Media
Reduce wasted spend and maximize your ROI with full funnel PPC.
Our team will create PPC campaigns that outperform your competition and significantly improve your bottom line.
Your Free Paid Media Audit
Why Google Ads / PPC Matter
Most Pay Per Click (PPC) ads get ignored, whether it’s a skippable ad at the beginning of a YouTube video or a search listing ad at the top of their Google search results. But this doesn’t have to be the case for your ads.
To cut through the noise and competition, you need the right ad with mind-reading messaging that speaks to your prospect’s pain points.
Our team develops the PPC strategies that engage your customers and serve them the right ads at the right time — no matter where they are in their journey.
How We Can Help
From start to finish, our marketing experts will build, manage, and optimize your entire Pay Per Click advertising funnel based on your budget and target goals.
Once implemented, we will help you narrow in on the elements of your strategy that work and trim out the pieces that do not get you results. As we test your campaigns, our team will work to optimize your setup even further so we can continuously get you the highest return possible for your ad spend each month.
You will quickly find that every campaign we build together plays a key role in converting your traffic into consistent sales and predictable growth.
Identify & Build the Customer Journey
To start things off, we will identify the major milestones in your customer journey and attempt to trim away any obstacles from their path. Once the game plan is finalized, we will setup and implement it.
Ad Creative & Copy Creation
Paid ads need high-quality copy and captivating creative in order to be successful. Our team uses the latest and most effective ad strategies to create compelling content that maximizes the results from your advertising efforts.
Pixel Tracking Setup
Tracking the behavior of your customers will provide us with the insight and data needed to make smart marketing decisions. We will set up pixel tracking across your channels so we can measure the effectiveness of your ad campaigns and quality of the results, allowing us to make adjustments as needed.
Testing & Optimization
After implementing your new paid ad strategy, we will continue to test your campaigns and optimize them. From there, we will narrow in on the elements of your advertising that work and trim away the pieces that don’t generate you results.
Audience Building & Retargeting
Your paid ads can only be successful if they are being shown to the right people. Using our expertise, we will segment your audience and tailor your ads to fit them. Once we have honed in on the right people, we will be able to show them the right ads at the right time — making them feel as if your ads were crafted just for them.
Insights & Reporting
After analyzing the results, we will show you what worked and what didn’t. Our team will use these findings to adjust your strategy, optimize your funnel, and remove anything that is holding back performance. As we continue to gather more data, we will dial in your setup even further in order to consistently keep your ROI increasing over time.
Contact Us
Request a 100% Free Paid Media Audit
What you get from our free Paid Media Audit:
- Free audit of your digital marketing presence
- Breakdown of what’s currently working and what isn’t
- Competitive analysis
- Customized marketing funnel guide with step-by-step instructions for setup
- Personalized recommendations that will allow you to scale and achieve your business goals
Get in Touch With Us
Available Channels
Like a chain of horses pulling the same wagon, each channel works together to create a unified strategy to drive ROI for your business. Here is a look at what’s possible for yours.
Paid Search
Stay at the top of the search results for Google, Bing, Yahoo, and more.
Sponsored Shopping
Showcase the right products to the right audience on the most effective platforms.
YouTube Advertising
Utilize the millions of viewers and videos on YouTube to strategically place your brand in front of relevant audiences.
Display Ads
Increase your brand awareness by meeting your audience in the places they visit online.
Remarketing Strategy
Turn interested prospects into paying customers by staying front of mind and driving action.
Programmatic Advertising
Leverage automation and marketing software to create a seamless and scaleable journey for your customers.
Happy Clients
“If you’re looking to grow your business, hiring Tailored Edge is the smartest move you can make. Nick and his team know the Facebook ad platform inside and out and build ads that keep targeted traffic moving through the funnel all the way to conversion. The results have far exceeded our expectations.”
"Nick has been an awesome partner to work with. He's communicative and thorough in his process and execution. Nick helped us organize our email lists as well as implement drip campaigns. 10/10 would recommend (already did!) and hire again for future email needs. Thanks, Nick!"
“I can’t imagine my business without Tailored Edge Marketing and I still wonder what I was doing all those years before they became part of my team! They took us to the next level after being stuck at a standstill for several years. With all their hard work, input, and feedback, I finally feel like my business is reliable and stable again. We now have targeted leads coming into our business everyday, getting to know what we offer, and converting into paying clients. Thank you, Nick!!”
"It’s so hard to find a good digital ads guru. Everyone says they’re great at it and very few that I’ve hired end up doing much. Nick is different. From day one he took charge, optimized what we were doing, and sales started coming in. He has provided valuable feedback on changes we should make to our creatives for better conversion."
“Hiring Nick to help us with our Facebook ads has been amazing! Not only has he saved us a lot of time and helped us grow our company, but he is also easy to work with, timely, proactive and proficient in what he does. We can’t give him a higher recommendation.”
“The automations and systems that Nick has helped implement for my business have been a game-changer! My customer acquisition & retention have grown significantly since I’ve started using Nick and his services. It’s saved me so much time and the headache of trying to do things on my own manually. Now I’m able to focus on the things I’m good at and Nick takes care of the rest!”
"Nick and his team helped our start-up with growth hacking and FB ads - we appreciate the great work!"
“Nick has been awesome to work with! He’s really helped me streamline my email marketing for my business. As an entrepreneur, I have a lot to take care of just to keep my small business running, so its a great feeling to know I’ve got Nick in my corner making sure my email marketing is beautiful and effective!”
Our Process
— STEP 1
Analyze & Plan
We will take some time to develop your strategy and map out exactly what your customer journey should look like.
This includes an assessment of your current and past marketing efforts, competitive environment, audience targeting strategy, and other details to create your overall marketing game plan.
— STEP 2
Launch & Test
Once we have a better understanding of your needs, goals, and target audience, we’ll start to launch and test.
During this phase, data will become our best friend. The more we gather, the more insight we’ll have to generate the best possible results for your business.
— STEP 3
Optimize & Repeat
After testing, we’ll show you what worked and what didn’t. Our team will use these findings to optimize your results and trim away anything that’s holding back performance.
As we gather more data, we’ll be able to dial in your strategy even further and consistently increase your ROI over time.
Request a Free Paid Media Black Box Audit
It is time to stop wasting money on PPC ads that do not work.